Memes nowadays are one of the best ways to interact on the internet, and it’s going viral like crazy. We all have seen so many memes on social media platforms and shared them with friends and family.
But what if we say you can capitalize through memes? Would you believe that?
Big companies like Paytm, Zomato, Swiggy, etc., are already using meme marketing to promote their services(we have mentioned some examples ahead, do see them).
Today companies are using meme marketing strategies for social media, and many of them are successful in doing so.
You also can take advantage of memes and use the same strategies and create relatable memes to promote the product or services you provide. It will help you get clients as well as boost your social media engagement.
Let’s start the blog by knowing what meme marketing is?
What is Meme Marketing?
Memes are images or videos that contain some humorous or funny content that brings a smile to the face of the reader. Using memes in your marketing strategy can be termed as meme marketing. But if you talk about which meme content is more engaging? Then, captioned photos are more viral than funny videos, an example would be the Hera Pheri meme templates with funny lines written on them.
Memes can make anything trendy. For example, you had seen the meme of world record egg, Binod meme, Movies meme. You don’t need to advertise memes as they get attraction themselves by viewers. All you need is good humor and knowledge of social media. Many Brands use memes either to promote their product or to share stories that revolve around their brand.
Are memes effective for a marketing strategy?
The answer is yes. You will question us why? Because if you design good memes relevant to your business, then there is a high chance it will lead to more conversion for your brand as the Young generation spend around 2-3 hours daily on social media & they like memes, it is simple. Memes are more than a trend. It becomes part of people’s life.
If you make a relevant meme related to your business and people liked it, they will share it also. It will help your business to reach new potential customers online.
When you do Marketing with memes accurately, it can get your business better results. The simple logic behind this is that audience or viewers share content only when it gives them value.
Memes work perfectly on social media, as the majority of users on social media are the young generation. They love memes because it provides them entertainment. If a situation comes, whether you will share a meme or 1000 words long blogs. Probably you will share a meme because you will go for entertainment over information, even us and same your audience also. That’s why memes can be effective for your marketing strategy.
Here are some example of companies using Memes for advertising.
1. Zomato social media team has another level, they use memes properly & people connect with their memes.
2. Paytm also use memes on their social media to promote their financial services.
3. We are in love with Fevicol social media page because their meme content is on another level. Their post on social media is loved by everyone.
4. You have heard about that Binod meme. This Binod is everywhere, whether you see any popular social media post, memes, or in the Twitter trending section.
There are many such examples of meme marketing done by big brands.
Here are some benefit of memes for Your brand.
Everyone knows social media is a great marketing platform & marketers have to take steps with trends at all social media platforms. Memes are liked by all age groups, so they can be used to provide information about your products or service. So that’s why memes can be beneficial for your memes marketing strategy. Let’s discuss some benefits of memes for a brand.
- Get more engagement than any other content. If you use Memes properly with strategies can help your brand get more likes, comments, share on your content.
- Provide information in a fun way. You can use memes to provide information about the brand and service you offer in a fun and unique way that can gain the awareness of viewers.
- Memes help to connect with potential customers emotionally. Yes, you read it right. Everyone likes content that brings a smile to their face, so people connect with memes.
- It is easy to create memes. You only need good content writing skills and some humor. If you have these skills, it is easy to create memes.
How to use memes in your meme marketing strategy?
Now you know the benefits of using memes for your brand. Let’s discuss how to use memes in meme marketing strategy.
- You should first analyze your audience, what type of audience read your blogs or engage with your social media. If you don’t know your audience, then your memes marketing plan will get failed.
- Stop copying others, make original content. The same meme can make people dislike your blog or social media page.
- Keep your eyes on-trend, what is popular or trending on the internet. If you think it is funny or contains humor, then make a meme related to it with the element related to your brand.
- Always research about elements like images, captions you are using in memes because sometimes it can hurt other people. So always research before making a meme.
- Timing is most important. If you make outdated memes, no one will show interest in your social media page or blogs. So always try to go with the trend, keep your eyes open for what trends are there on social media.
- Do not use the same meme for different content repeatedly. Instead, explore new humorous content and make memes related to them. Viewers get bored viewing the same content again, which can create a negative impression.
- You have to promote your brand with that meme. So you should add some elements like your tagline, logo with the meme. It will advertise your brand and the services your brand offers also.
If you design and plan for your meme marketing strategy correctly, then it will help you gain new followers for your blogs or social media pages, and who doesn’t like new followers?
Here are some do and don'ts for your meme marketing strategy.
Do’s
- You should have good humor.
- So if your posting memes on your social media page, you should do good hashtag research and add in your post caption to get more impression and engagement.
- Do not copy others. Start making original content.
- You do not know when your meme post gets viral, so always add social media account of your brand in that video or image or captions. So that people get to know your other social media accounts also.
Dont’s
- Do not use abusive or offending words in your memes or you can use accordingly, its totally up to you.
- Do not use outdated or old content for your memes. Start the search for fresh content.
- Do not use the same content or same joke for every meme, else the audience will get tired & will unfollow you without giving a second thought. Search for new jokes or topics and make memes with that content.
- Don’t force yourself to make a meme. If you think it is relevant to your brand then only you should make, otherwise don’t.
The conclusion.
You just have to create memes in the right way with proper research before posting on social media pages or blogs. If you do so, then it can be a stunning tool for your marketing strategy.
It will help you to reach your potential young audience, who love this type of content, and your brand page will surely get more impression and engagement.
Remember not to copy someone else’s content and create your original memes.
We here at Tech Brothers Marketing Solution Provide many digital Marketing services like Graphic Designing, Web designing, Search Engine Optimization, Social Media Marketing. We can help you make memes that are related to your brand.
We can help you promote your brand and services or product your brand offers with the help of using memes in our digital marketing strategies.
Besides all, Memes are fun & everyone loves them.
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