Keywords are the foundation of any content written for the website. If people are not searching for the topics you are writing about, you will not get any organic traffic from google.
No matter how much Google changes its algorithm, keyword research remains as essential as it was earlier.
Keyword research in SEO is the key to reach the organic audience you want from Google. Finding the proper keyword phrase the audience search for in your niche can give you overnight traffic on your website.
In this blog, we have listed all the topics you need to know before doing keyword research for the content you want to write.
Starting from what is keyword research? To the tools you should use to find perfect keywords, we have covered all.
Let’s first start with What is Keyword Research?
What is Keyword Research?
Keyword research is a process in which you search the popular terms people enter into the search engines like google, bing, yahoo, etc. After searching the terms, you can strategically plan your next blog or article around them.
Keyword research in SEO is an essential task. It helps your content rank higher on the search engines and provides your website organic traffic that everyone wants. If you do a keyword search on Google, it will show you the terms people search for in your interested niche.
Not only for the website, but now you can include keywords in your social media strategies also. Instagram and other social media platforms have started ranking pages in terms of what people are searching for. Another way is to rank your posts on popular hashtags.
Why Keyword Research is important?
Keyword research provides valuable information about the queries people searching for on different search engines.
Doing keyword research for Page or Blogs is a necessary aspect as it is the only way we get to know what people are searching on the internet.
If we get to know what they are searching for, then we can use that keyword and provide the solution or information about their problems.
Performing keyword research correctly can help you understand the Keywords you are using in your Blogs or Pages. It helps us understand the competition or SEO difficulty for keywords ( the higher the SEO difficulty, the more competitive keyword will be ) & also the search volume of a keyword.
How to analyze right keyword for your SEO strategy?
Analyzing the right keyword for SEO strategy is very important if you want to rank on the top 10 results on the Search engine result page.
- First, create a list of keywords that are related to the article or page you want to upload. There are many free as well as a paid tools where you can find keywords like google keyword planner, Ubersuggest, Moz, SEMrush, Ahref, and many more.
- After finding keywords, study the keywords. Check keyword search volume (higher search volume for a keyword is recommended), Keyword competition (lesser keyword competition is recommended), CPC (more the keyword is valuable, the higher the CPC is).
- Search for long-tail keywords. Make sure, you use them in your article or page which can increase the chances of getting better organic reach.
- Now make your content strategy related to the keyword you find. Make sure you are not overstuffing your keyword. A good keyword density is around 1%-2%.
What is Long tail keywords and why are they important?
Long-tail keywords are usually long keyphrases having three or longer words that are more specific. For example, ” Digital Marketing ” is a keyword and Best Digital Marketing Service in India ” is a Long Tail Keyword.
Long-tail keywords have less search volume as compare to short-tail keywords. This also means you have better chances to attract more high-quality traffic to your website that can be converted into your potential customers.
Now you are confused about how to find long-tail keywords. Do not worry Tech Brothers Marketing Solutions are here for you. One of the easiest ways is to use google search, or you can also check the “people also ask” and Related searches on google SERP.
Best Free Tools for Keyword Research to find the right Keyword for your Blog.
Using tools for keyword research to find keywords is a great idea. Many keyword research tools give you some more information like- Keyword search volume, Keyword difficulty, etc. Here are some Tech Brothers Marketing Solutions suggestions for free Tools for Keyword Research where you can find relevant keywords for your website blogs or pages to rank higher on the search engine’s result page.
Google keyword planner is one of the best tools for keyword research out there on the internet, you just have to search the phrase related to your topic, and it will show you the most relevant keyword phrase to use in your article.
And the best part is it is entirely free to use.
Sign in to your google ads account and click on the tools icon to visit the google keyword planner.
Ubersuggest is a free keyword research tool that shows the detailed study of the particular keyword like search volume, SEO difficulty, paid difficulty, etc. It also suggests to you the ideas related to the phrase you searched for.
3) Soovle
Soovle is also a keyword research tool that is absolutely free. When you search any term or phrase on Soovle, it shows you the trending searches on different search engines, which you can later use as a keyword in your article.
Answer the public finds different types of sentences for you for the related word you searched on it, one of which is a question section that contains queries related to what, when, where, why, which, how, are, and is. You can use these questions asked by people as a keyword in your article and gain organic searches.
The last and our favorite tool is google searches. It shows you the specific terms searched by people, which you can use to write your blog. It has a “People Ask For” section where you can find questions asked by the audience. Based on those questions, you can choose your topic as well as keywords. Keyword search on google is a great practice to do before you write your article.
AdsVerth's tips to level up your keyword research strategy.
- Understand the user’s intent. It helps us to determine what users are trying to search online. If we are successful in understanding the intent, then we can drive a lot of traffic to our website.
- Always make sure you search for long-tail keywords. Not focus on long-tail keywords can be a big mistake. Successfully using these keywords in your content helps you get visitors to your website.
- Always do keyword research before writing content. First, you have to find keywords and then write content using that keyword. Many write the content first and then stuff keywords in content, which can make content pointless.
- Do not Overstuff keywords for better ranking. It’s a bad idea. It will only affect your website ranking.
- Not looking for keyword difficulty. Keyword difficult helps you understand how competitive a keyword is (higher the difficulty, more competitive keywords).
- Always keep your eyes on your competitors. Be aware of your competitors, what keywords they are using, or for which keyword their website is ranking. Make sure you search for keywords on which your competitor’s websites are ranking on SERP.
Conclusion
Keyword research in SEO has a vital role to play but is not the only aspect you should look into. Many other things also help your site rank higher on the search engine.
But it’s not like you can leave keyword research behind and start writing your blogs without it. Keywords help in structuring your article.
In the above blogs, we have discussed some of the considerable topics related to keyword research which you can use while searching the keywords for your website.
The blog also covers the best free tools for keyword research that you can use to find some of the best-performing keywords with high search volumes.
Choosing the right keyword & stuffing them in your website blog or page in limit can help you gain many visitors to your website, and if you are selling any services or products, you can use them as leads and later convert them into customers.
I hope you enjoyed reading this blog and gained some information about Keyword Research.
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