Meta Descriptions are an integral part of the Search Engine Result Page(SERP), which helps you to boost your ranking on different search engines.
Despite so many algorithm changes google does in a year, meta descriptions are one essential part of the search engine, which is going to be the same, and you can work on it for a long time.
A meta description is the first thing a user reads after the hyperlinked title. It’s the summary of the content you have on that particular page.
We have written this blog to help you out about how to write a perfect meta description that can boost your ranking as well as the clicks on your URL.
Along with this, we also covered the topics related to the same, like, what are meta descriptions? where to write a meta description? Importance of meta description, how long your meta description should be? Etc.
So keep reading and enjoy the blog.
Meta Description is one of the tags in HTML where you write your page’s summary about what content you are presenting inside the link.
You can see meta descriptions under the text link when you search for anything on the google search engine.
In other words, a meta description is a short paragraph that appears under a page URL when you search anything on google or anywhere.
Example of meta description in HTML codes.
<head> <meta name=”description” content=”While writing a meta description make sure keep it as a call-to-action of arround 150-160 characters, dont forget add keywords!”></head>
where to write meta description in WordPress site?
Adding a meta description in WordPress is not a difficult task at all as you don’t need to know any technical things or any coding languages. What you need is just a single SEO-related plugin where you can manage all kinds of SEO activities for your pages and posts.
All In One SEO, Yoast SEO, Rank Math, etc., are some of the plugins you can use to rank your WordPress website. Install any plugin and start working on your SEO of the website.
Here is an example of how you can add the meta description in the SEO plugin called Rank Math –
Edit the post and go to your plugin-> and click on edit snippet.
Here you can see the snippet window has opened here. Below you can write your description and simply close it.
We are done adding a description here. Make it interesting and clickable.
Where to write a meta description in an HTML tag?
Adding meta description in HTML or other sites require some of the codings, like in HTML, you get a tag where you write your keywords, title, and description.
Here is a picture that shows the title and description of our blog “Top 10 Highest Paying Affiliate Programs” in code format.
How To Write A Great Meta Description?
You can follow some of the best practices to write a perfect meta description that will help you bring more clicks and conversions.
1) Use your focus keyword in the description.
Using a focus keyword will help you complete SEO goals for the particular page and is a great idea to let the viewer know about the content on the page.
Remember not to overstuff the keywords as google and viewer both won’t like it.
2) Use 155-160 characters.
There is no fixed or perfect meta description length, but writing it under 160 characters will give you proper space to show everything you’ve written.
Go with not too short, not too long strategy. If you go over 160, then google will cut the remaining characters.
3) Add Call-to-action.
Adding a call to action words will help you get clicks on the link, but remember, only add a call to action when you have space, as there is nothing wrong with giving viewers an extra option to click.
4) Make it engaging.
Make sure your description is interesting and click-worthy and not dull or written just like that. Use the words accordingly.
5) Make it different from others.
Your meta description should be unique and not copied from others, as google will not rank or allow it. Make it different from others.
6) write it according to your page’s content.
It is the last and most important point to remember while writing a meta description, as this is the first thing a viewer watches.
The description is meant to summarize your in-page content.
Why we should care about meta description length?
The Right meta description length is around 155 – 160 words, so you should be careful that you have to write a summary of your page or article you are uploading within this word limit.
You should care about meta description length as to if you exceed the words limit then it is possible your sentence will get cut off & it will become meaningless. So you should take care of meta description length while writing it.
Does Meta Description affect SEO?
Writing a great meta description for a particular page is included in an On-Page SEO. You need to summarize your content to get clicks.
The main goal of search engine optimization is to get as many organic leads and writing well-defined meta descriptions can help with it. Because, the first thing user sees whenever they search about something is URL, Title, and Description. So writing a well-defined meta description is important to increase search ranking for a website.
A well-defined meta description also looks good in search results. So that is why meta description in SEO is important.
Does Google uses Meta Description?
A meta description is a summarized content of the on-page content you are presenting that informs viewers what they will read after clicking the link.
If the description and the content will be matching and solving the problem of viewers, google will promote your content, and your article will rank higher on that particular keyword.
On Google search central, it is mention that Google will sometimes use the tag from a page to generate a search results snippet if they think it gave the user a more accurate description of the content present inside that page.
Every page on your website must have a meta description to grab more amount of clicks and attention from the viewers.
Why Meta Description Is Important?
Many of us think about why meta description is important, how can writing descriptions for pages or blogs create a big difference.
Metadata is not that important in SEO now as it used to be before, but still, meta description plays a significant role in on-page SEO.
It will help your website to rank higher in the search engine if written correctly. When a viewer sees a great description, they tend to click the link.
It acts as the organic ad text, which means when your ad rank for a particular keyword. Google will use this meta description as a summary of your content present on the page.
It has the power to increase your CTR (Click Through Rate) of organic search results. If your meta description is written perfectly, you’ll get more traffic even if your ranking is low, as when people see your link, they will click through and land on your site.
Mistakes you should avoid while writing a Meta Description.
- The meta description should not be too long or too short. Meta description length should be taken seriously. You should use around 150-160 words in the meta description that describe the summary of your page or article you are uploading.
- Using the same content for multiple pages in meta descriptions should be avoided. Each page should have unique content for meta descriptions.
- Overstuffing of keywords should be avoided. Only use focus keywords in the meta descriptions.
- Not adding a call to action can be a serious mistake. Having a call to action can make a big difference in getting clicks.
- Do not write boring descriptions. Make a unique and attractive description. Always be specific and relevant to the page or blog for which the description is written. Use Numbers ( like 30% off ) and making readers curious ( writing questions in the description ).
How does your meta description look on different search engines?
Let’s look for meta descriptions in different search engines like Google, Bing, etc.
Google-
Bing-
Can we use multiple meta description for a single page?
If this is the exact query you want to know, then yes, you can use multiple meta descriptions, but there is no use in doing that, as John Muller said, ” Google will treat this as an extended meta tag on the page”…
Even according to us, there is no point in adding an extra meta description to your page because Google is not going to choose the best description out of the two. It’s your risk to put multiple descriptions.
Conclusion
Writing SEO-friendly Meta descriptions for every page is very important. Writing meta descriptions in exact limits and using focus keywords, and not overstuffing them can help your website page get a good amount of clicks.
Now you understood why the meta description is important. Hope the points provided in the blog will be helpful for your website.
Try the above-mentioned practices while writing a meta description for your website page, and let us know how it worked for you.
Do comment down your queries and experience reading our blog. It will be helpful for us to improve in the future.
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