Do you know how websites come on top when you search any word on the google search engine?
If not, then allow me to tell you how it works-
There are two options to do that-
- Google Ads (it takes money but the easy way)
- SEO (organic reach and free to do and needs a little attention from your side)
And today we are going to learn about SEO, what is SEO and how does it work?
You might know that SEO stands for Search Engine Optimization, but do you know what it does?
It optimizes your content, your designs, and your links as well.
So, let start from the beginning-
The full form of SEO is Search Engine Optimization, which means to rank higher on google without paying a penny in the unpaid section of google page or it is also known as organic reach.
Let me make it simple for you,
SEO is a technique by which your website comes on top of the search result when people type a related keyword in the google search box.
Let me tell you with an example-
If you wrote an article about how to make pasta or a recipe for making white sauce pasta, then if a user searches for the same writing any keyword related to your article, Google will show your blog on top of the search result (which everyone wanted) if you have optimized it correctly.
So, it’s all about you, the user who is searching, and the search engine.
Now the point comes to, why does SEO matters so much,
There is a saying that, if your website is on the second page of the google search result then probably your website doesn’t exist.
Your first aim should be to come on the first page of the Google search result and then to come in the first five links as it gets the most % of clicks on Google (around 68% of clicks).
If your blog doesn’t rank on the first page of google search results then it’s not even ranking, in this case, you need to work more and more to rank on the first page.
How do Search Engine works?
Search engines are the places where you find your queries about almost everything in the world. There are different search engines such as Bing, Yahoo, and one of the most popular is Google which is used by the maximum number of population in the world.
The search engine works on the three primary functions, which are Crawling, Indexing, and Ranking. The search engine crawls billions of pages on the internet using their web crawlers, which are often called search bots or spiders.
After completing the crawling process and finding URLs related to the website, it starts indexing those URLs and content found. Later shows them as a result of the queries asked by the users.
The last and final task of the search engine is to rank the pages based on providing the best solution to the query and the relevant keywords used in the content searched by the user.
What is SEO and how does it work?
SEO stands for search engine optimization. It is a process where we create highly optimized content using keywords and then build backlinks to get traffic to the website. Search engine optimization is essential as a part of a digital marketing strategy because it is a cost-effective method to get high-quality traffic.
If we study SEO in detail, we can categorize it into 3 parts – On-Page SEO, Off-Page SEO, Technical SEO.
On-Page SEO means working or optimizing inside your website to improve the website ranking like creating high-quality content with proper keyword research, Using metatags and creating short but descriptive URLs, Image optimization, and choosing an attractive title.
Off-Page SEO means optimization happening outside the website to improve the website ranking, like creating valuable backlinks, content marketing, and building social media presence.
Technical SEO means working on technical aspects of the website like increasing website loading time, indexing, identifying crawl errors, building sitemaps, etc.
Why SEO is important? Why Your Business Needs An SEO Services?
If we talk about why SEO is important then, our only answer is if you are ignoring this technique then you are missing a lot of quality traffic that can be converted into your potential customers. You just have to focus on Keyword Research, then create high-quality content and then build backlinks. Rest you will see the results by yourself.
If your business has a website, then you surely need SEO service from a professional SEO company. It helps your business improve your ranking on search engines, whether Google, Yahoo, or Bing.
Let us take an example when you search for anything on Google, you type a word, and Google takes it as a keyword and shows you the relevant articles, and that’s where SEO works.
Now, Let me tell you how SEO is beneficial for your business.
- SEO increases your website speed.
- Your business conversion rates will be increased.
- Improved customer experience.
- Decreases advertisement expense.
- I will help you to beat your competitor.
- It will increase brand awareness and loyalty.
- Give the user a great experience.
- Help you to get more sales.
- Encourage nearby customers to visit your store.
What is Keywords Research in SEO?
Keyword research in SEO is a method in which you research for the popular terms that people are trying to search into the search engines like google, bing, yahoo, etc. After researching keywords, you can make strategies to stuff keywords in your next blog or article. But you have to keep one thing in mind, do not overstuff keywords. A good keyword density is between 1-2%.
Keywords research in SEO is a crucial task for an SEO expert. It helps you rank your content higher on the search engines and provides your website organic traffic that a marketer wants.
Doing keyword research precisely can help you understand the Keywords in a better way.
Keyword research helps you understand the competition-related, SEO difficulty for keywords, and also the search volume of a keyword.
You can also read our blog on Keyword Research where we discuss many things about keywords research in SEO – Click here
What are Backlinks in SEO?
Backlinks are the incoming links or, you can also say that when a website link to another website, that is a backlink. Getting a backlink or giving backlinks is a part of Off-Page SEO. Now you think why backlinks in SEO are essential.
If you are not focused on getting or earning backlinks, you are missing out on much organic traffic and get your website page or blogs to rank better on the search engine result page. If you get many backlinks or say your page or blog is linked with many websites, search engines can refer to that content as worth showing in SERP, so it positively affects website ranking.
Backlinks are an effective and important way to rank your website on search engines.
Conclusion
In the above blog, we have discussed what is SEO and how does it work in 2021. We tried to answer every query related to the topic. Still, if you have any questions, the comment section is all yours.
SEO is one of those techniques without which you cannot rank on search engines unless you are going for Ads. Search engine optimization is one way you can be on the top of the search queries.
It can take some time to rank your website but trust me, it’s worth waiting. And the hard work you will put into it will be paid off.
If you want to rank your website on top of the search results, you can check out our SEO services that will help you earn not only traffic but customers also.
Check Out Services From TBMS!
SEO
TBMS provides top-class SEO services to every size of businesses, whether it's a startup, any small or medium-sized business, or an eCommerce business. Use our Search Engine Optimization techniques and rank your website in the top 3.
Social Media Marketing
If you are not on social media or your existing profile is not growing, don't worry, we got your back, Shake hands with TBMS and boost your social media handles like never before.
Website Designing
Your business needs a website, it doesn't matter if you are a startup owner or already running an offline business, having a website will expand your business, we are excited to provide you web designing services.
Graphic Designing
Eye-catchy graphics can boost your sales as well as can increase your revenue, and that's what we do here, we design the graphics which will seek the attention of the user at the very first visit.
You can also read
- 10 Reasons why you should invest in Best social media marketing services for your business right now.
- How To Create a WordPress Blog | A Step by Step Guide
- 10 Reasons why you should invest in Best search engine optimization services for your business right now.
- What is SEO and how does it work in 2021
- Influencer Marketing In 2021 – Next Big Thing In Marketing
- Keyword Research In SEO: A Complete Beginners Guide To Find Keywords.